Herbal Supplements For A Better You | Nutrilite | Amway India

Life has a funny way of coming a full circle and recently I had a sense of deja vu on those same lines. The last 15 years of my life has been dedicated to promoting products and ingredients for the pharmaceutical and nutraceutical industry hence I am not a newbie to the requirements and advantages of using supplements in our daily life. One such experience was a being a part of the development team in making standardized herbal extracts and hence I understand the importance of research, testing and formulation to make that perfect product. For 9 years, I was also part of a team who sold minerals ingredients across the globe and the Nutrilite well known range of vitamins and minerals are quite familiar to me.

Amway as a brand needs no introduction and can be considered one of those brands whose is synonymous with almost every household in India. Being one of India’s leading FMCG companies who is well known for its Nutrition and Wellness products, the brand has now come up with a range of herb supplements under the legacy of the brand Nutrilite. The Nutrilite Traditional Herbs range comprises of 4 products including Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki. This new range is specifically developed using Indian traditional herbs keeping in mind the nutritional requirement of Indian consumers.

While the need for supplementation has been stressed for a long time, it is only of recent that Indian consumers are realizing this need to supplement their diet. I must give credit where it is due as I feel the current generation is well aware that their daily food habits and lifestyle leaves a lot to be desired and the fear of being unhealthy and unfit has worked in their favour. So gone are the days when we need to educate people on the need but there is still a necessity to make them trust you and I feel that Amway has provided a very clear approach to this.

I had the chance to understand Amway’s approach to sourcing and manufacturing these herbal nutraceuticals through a talk given by their Category Head – Nutrition and Wellness, Mr.Ajay Khanna and a certified Ayurvedic doctor Dr. Kishore.

There are a host of brands available in the market which claim to be provide natural supplements but having worked in this industry I am aware of what kind of ingredients are being used to make these products. The question you should be asking is – What’s in my herbal supplement? The first and foremost step would be to research the species of the plant that would provide the final product. In most cases, this one step is an afterthought but if there is enough importance given to finding the right species and having a direct hold on the cultivation and picking process then I would assume that half the work has been done. Amway’s farms offer combined benefits of Organic Certified Herbs and DNA Fingerprinted herbs which is unique. Their seed to supplement approach definitely is one of a kind and hopefully will ensure other brands to take this process seriously.

In addition, the ‘Seed to Supplement’ journey of the manufacturing process focuses on the three key pillars of traditional herbs –Purity, Safety and Potency.

Purity: All herbs sourced are OneCert Asia Agri Certification Pvt. Ltd. certified and tested for safety, purity and potency under strict quality guidelines. As mentioned earlier, identifying the right species of the plant is essential and their novel approach named DNA Fingerprinting helps in identifying better quality species with active form and free from any kind of contamination/adulteration.

Safety: Nutrilite products are tested and formulated as per regulations by FSSAI under GMP. Their facility is also LEED Gold Certified.

Potency: All products are prepared from certified non- GMO sources. Extensive research has been done to extract the active ingredients from the plant to make the final product.

The new Nutrilite Traditional Herbs Range is in line with Prime Minister Narendra Modi’s ‘Make in India’ vision, which reiterates Amway’s commitment to Govt.’s ‘Make in India’ initiative, as it is developed for the Indian consumers. The range will be manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu.

Amway has entered the digital realm with this new launch and with the sole purpose of maintaining transparency, they provide a QR code on the product packaging that explains the ‘Seed to Supplement’ journey of the manufacturing process alongside highlighting the three key pillars of Nutrilite Traditional Herbs which is Purity, Safety and Potency.

Priced at INR 649 (inclusive of all taxes) for a bottle of 60 tablets for each variant, the new range is compliant to the new Nutraceuticals Regulations i.e. The Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016 (‘Regulations’), issued by Food Safety Standard Authority of India (FSSAI).

Address: Amway Digital Experience Store,279, 100 Feet Road, Defence Colony, Indiranagar, Bengaluru, Karnataka 560038.

Ph: 080 3956 1400

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22 thoughts on “Herbal Supplements For A Better You | Nutrilite | Amway India

  • March 28, 2018 at 12:10 pm
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    Amway is definitely one of the most trusted and reliable brands in India and the quality of this product is really praiseworthy .

    Reply
  • March 29, 2018 at 3:00 pm
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    My bestie loved nutralite supplements and always had it… The new range looks great!

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  • March 29, 2018 at 3:04 pm
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    I am very skeptical about using Amway products. They reacted with my skin and made it more acne prone than it was before. Guess I’ll skip this too.

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  • March 29, 2018 at 9:02 pm
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    Amway has been a very popular and trusted brand since my childhood. I remember my mom buying their products back then. Now this product sounds amazing and I think we should definitely go for it.

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  • March 30, 2018 at 2:22 am
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    I remember when I was a kid my parents bought Amway kit. We love Amway from that day till today.

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  • March 30, 2018 at 6:44 am
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    My family is a big fan of Amway and these supplements will be added in our cupboards soon I presume. Thank you for reporting

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  • March 30, 2018 at 8:36 am
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    We used to use Amway. good to know about there nutrilite range. will check this out.

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  • March 31, 2018 at 6:47 am
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    Indeed health supplements is one of the essential now a days. This looks promising

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  • March 31, 2018 at 1:58 pm
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    Herbs in capsules is easy to consume.now a days, we miss out on these essential herbs and trusting any brand is tough. Amway is definitely a reliable choice.

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  • April 1, 2018 at 6:23 pm
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    Amyway indeed needs no introduction. And after reading your post, I trust this brand all the more.

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  • April 1, 2018 at 8:37 pm
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    Amway is one brand that I can trust when it comes to quality and safety of the products.. Love the new QR scan feature in their products..

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  • April 1, 2018 at 9:01 pm
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    I have heard of this brand since I was a kid. Their quality is always on point and their products never disappoint us. Taking supplement is a part of a life now and these are quite affordable too.

    Reply
  • April 23, 2018 at 10:36 am
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    I have heard few brands like Amway, Holland and Barrett and few more. These brands have quality products. Everyone is taking supplements nowadays and these are required too as due to our busy schedule we are not taking enough vitamins and nutrients from our diet. It is also very easy to buy health supplements online .

    Reply
  • May 20, 2018 at 5:57 pm
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    I have always chosen to use supplements to use when i had two choices. because its output is always fast.

    Reply
  • May 30, 2018 at 11:26 am
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    I’ve recently started a site, the information you provide on this web site has helped me tremendously. Thanks for all of your time & work.

    Reply
  • June 6, 2018 at 11:41 am
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    Reply
  • July 11, 2018 at 6:35 pm
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    Thanks for sharing this wonderful information. Amway has always been a trustworthy brand.

    Reply

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